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In a major shift to its core business model, Google said today that it plans to stop selling ads that are based on your individual web browsing history. Moreover, it will not create any tool to track your data on its products in the future. The announcements come after Google committed to removal of support for third-party cookies in Chrome, a move that would effectively kill the primary source of data tracking for advertisers and websites. If Google stays true to its word, its future advertising activity will be nothing like what we’ve seen over the past few decades.
“People shouldn’t have to agree to be followed on the web to get the benefits of relevant advertising,” David Temkin, director of product management for the Google Ads Privacy and Trust team. “And advertisers don’t have to follow individual consumers across the web to reap the performance benefits of digital advertising.”
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