Wednesday, February 8, 2023

WhatsApp delays privacy changes that led to user exodus

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Facebook-owned WhatsApp has delayed rollout of its updated privacy policy after a outcry During the changes, users flocked to smaller rival messaging services Signal and Telegram.

The encrypted messaging app said the changes, which are made to reflect its recent push into e-commerce, will be pushed back to mid-May due to “confusion” surrounding the overhaul.

“We are now pushing back the date when people will be asked to review and agree to the terms,” ​​he said, adding, “We will also do a lot more to eliminate misinformation about how privacy and privacy work. security. on Whatsapp.”

On January 4, WhatsApp began serving its 2 billion users with a pop-up notification asking them to accept the changes covering data that can be shared between the app and the rest of Facebook, and telling them they should agree. at the beginning of February in order to continue using the application.

The changes sparked fears – which have snowballed online – that WhatsApp users will be forced to transmit tons of personal data, including the content of their messages, to Facebook for the first time. In fact, no company is able to see the content of users’ messages.

WhatsApp’s privacy policies have allowed it since 2016 to share certain metadata with its parent company, such as users’ phone numbers, details of opening the app, and other device information.

The latest update will allow Facebook and WhatsApp to share payment and transaction data to help them better target advertising, as Facebook steps up its investment in features that facilitate more e-commerce in its apps and seeks to merge their messaging functions into one system.

Merchants communicating with customers through WhatsApp will also be able to store these chats on servers hosted by Facebook, and then use that data to inform their advertising on Facebook, according to the update.

“While not everyone purchases with a business on WhatsApp today, we believe more people will choose to do so in the future and it is important that people are aware of these services,” WhatsApp said on Friday.

She added that she would now allow users “to gradually review the policy at their own pace before [those] new commercial options are available on May 15th ”.

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